Many of us work in changing competitive environments. If we don't keep up with news and trends, we can miss key opportunities and can be caught unawares. That's why, for some of us, it's important to keep-in-touch with news and trends in our industries. Although keeping up with industry news may seem to be just one more thing to add to your To-Do List, there are several important benefits: First, you'll make better decisions, and you'll spot threats and opportunities early on, which can give you a competitive edge. This is especially important if you contribute to shaping your organization's strategy. It's also important if you're involved in sales and marketing, where it helps you identify and take advantage of the sales opportunities that come your way. Secondly, keeping up-to-date with your industry is key for building expert power. By developing expertise in your job and your industry, you'll earn the trust and respect of the people around you. From a leadership perspective, this is invaluable. Finally, it will alert you to changes that you need to think about.