Many of us work in changing competitive environments. If we don't keep up with news and trends, we can miss key opportunities and can be caught unawares. That's why, for some of us, it's important to keep-in-touch with news and trends in our industries. Although keeping up with industry news may seem to be just one more thing to add to your To-Do List, there are several important benefits: First, you'll make better decisions, and you'll spot threats and opportunities early on, which can give you a competitive edge. This is especially important if you contribute to shaping your organization's strategy.